InvestorHub - What is direct-to-investor marketing?
Direct-to-investor marketing gives public companies a framework to own the relationships with investors, and measurably increase the reach and impact of their investor relations.
- By investing in strategies that attract, engage and convert your investors, you can apply forces to build momentum in your flywheel.
- By investing in strategies that optimise your direct-to-investor marketing, you can remove frictions that slow down your flywheel.
- Direct access to your investors.
- Integrated investor behavioural data.
- Control over the investor experience.
- Minimising costs with no intermediaries.
- Increase the reach of your newsflow.
- Increase investor conviction.
- Increase the rate of shareholder acquisition.
- Measure the impact of your IR.
- Raise capital on better terms.
Attract (Awareness)
Engage (Intent)
Convert (Conversion)
Optimise (Learnings)
- Funnel stage Top-of-funnel.
- Goal To attract potential investors through shareholder engagement at scale.
- Strategy By amplifying your reach and visibility in the market to differentiate yourself as more than just another code to trade.
- Funnel stage Middle-of-funnel.
- Goal To engage potential and existing investors through shareholder engagement at high frequency.
- Strategy By investing in direct and frequent communication channels to build a consistent engagement cadence over time.
- Funnel stage Bottom-funnel
- Goal To convert buyer intent into investment and conviction.
- Strategy By identifying and capitalising on high-intent investors to deliver capital raise outcomes, maximise buyers and reduce sellers.
- Funnel stage Whole-funnel.
- Goal To improve the effectiveness of our flywheel.
- Strategy By reviewing your engagement tools and infrastructure to measure and identify improvements in your D2I marketing strategy.
What created the need?
The outcomes it delivers.
How it works.
What strategies to use.
Easy to use.
Measurable impact.
Ran our own raise.
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