How to keep investors aligned with email newsletters.
Industry: Materials
Headquarters: Perth
Market cap: ~$27m
Amanda Buckingham (CEO) did a seamless job in communicating the company's streamlined exploration focus and new name as part of the journey that started in a big year for the business. It's a great way to remind investors about the progress of the business, while ensuring they're up-do-date with the business in the new year.
Give readers a brief summary and an idea of what to expect (the new journey, and updated exploration focus) before reading the full newsletter.
Establish this newsletter as a complete update for the year by introducing projects and company updates from the start of 2023.
Elaborate on significant changes throughout the rest of the year, with a focus on what to expect in the new year in terms of project updates and next steps.
Repurpose and distribute leadership interviews and company updates so investors who haven't viewed these are able to engage with them properly for the first time.
Get ahead of investor questions by pre-emptively answering the frequent ones for the benefit of all readers who may be thinking the same.
Bring the people behind the projects into the spotlight so that investors and shareholders can establish your company as more than just a code they trade in.
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