How to keep investors aligned with email newsletters.

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Industry: Materials
Headquarters: Perth
Market cap: ~$27m

  • Problem.It's difficult to engage with shareholders and align investors at scale throughout the year.
  • Solution.Warriedar leveraged the email campaigns feature to deliver an extensive end-of-year email newsletter.
  • Impact.Thousands of investors updated with the company's journey through 2023 and aligned for the new year
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Making sure important info reaches investors.

Amanda Buckingham (CEO) did a seamless job in communicating the company's streamlined exploration focus and new name as part of the journey that started in a big year for the business. It's a great way to remind investors about the progress of the business, while ensuring they're up-do-date with the business in the new year.

Open with context.

Give readers a brief summary and an idea of what to expect (the new journey, and updated exploration focus) before reading the full newsletter.

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Introduce the timeline.

Establish this newsletter as a complete update for the year by introducing projects and company updates from the start of 2023.

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Add what to expect.

Elaborate on significant changes throughout the rest of the year, with a focus on what to expect in the new year in terms of project updates and next steps.

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Provide the interviews.

Repurpose and distribute leadership interviews and company updates so investors who haven't viewed these are able to engage with them properly for the first time.

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Address the questions.

Get ahead of investor questions by pre-emptively answering the frequent ones for the benefit of all readers who may be thinking the same.

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Show the people.

Bring the people behind the projects into the spotlight so that investors and shareholders can establish your company as more than just a code they trade in.

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Learn more about how public companies like Warriedar are benefiting from direct-to-investor marketing.

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