Investor relations hasn't kept up with investor behaviour.
For decades, IR was built around one-to-one relationships with top holders - mainly institutions and high-net-worth individuals. Because companies lacked the ability to reach investors directly, key channels like broker relationships became the default path to engagement.
That’s no longer the case.
Investors now discover and research public companies through forums, trading platforms, social networks, and more. As information access and investor behaviours have evolved, so have the challenges facing public companies.
Recommended D2I resources.
Everything you need to get up to speed with direct-to-investor marketing.
The problems D2I solves.
Understanding the fundamental issue that public companies need to solve with D2I marketing.
What is D2I marketing?
A technology-enabled approach combined with digital marketing principles for modern IR.
How does D2I work?
Bringing together three core IR functions - engagement, distribution, and analytics.