Enabled by digital tools and marketing principles.
D2I marketing is a technology-enabled approach that transforms your investor relations into a repeatable system that is more direct, scalable, and measurable when building direct relationships with investors.
Instead of scattered tools, manual processes, and one-off conversations, you build a full-stack engine that brings together three core IR functions - engagement, distribution, and analytics - into one integrated strategy.
Recommended D2I resources.
Everything you need to get up to speed with direct-to-investor marketing.
The problems D2I solves.
Understanding the fundamental issue that public companies need to solve with D2I marketing.
What is D2I marketing?
A technology-enabled approach combined with digital marketing principles for modern IR.
How does D2I work?
Bringing together three core IR functions - engagement, distribution, and analytics.