DIRECT-TO-INVESTOR (D2I)
How D2I marketing works.
A smarter system for scaling direct investor relationships without extra complexity.
DIRECT-TO-INVESTOR (D2I)
How D2I marketing works.
A smarter system for scaling direct investor relationships without extra complexity.
Enabled by digital tools and marketing principles.
D2I marketing is a technology-enabled approach that transforms your investor relations into a repeatable system that is more direct, scalable, and measurable when building direct relationships with investors.
Instead of scattered tools, manual processes, and one-off conversations, you build a full-stack engine that brings together three core IR functions - engagement, distribution, and analytics - into one integrated strategy.
That's where InvestorHub comes in.
InvestorHub is the platform that’s purpose-built to power that engine.
It gives public companies everything they need to implement D2I marketing without adding headcount, complexity, or extra admin, helping them build direct relationships with all investors. Here’s how it works:
Engage: Build direct relationships on a channel you own.
If you’re not speaking directly to your investors, someone else is. InvestorHub upgrades your static investor centre into a branded, interactive platform where you control the message, the experience, and the direct relationship.
Create a space you control.
Give investors a central destination to follow your story, ask questions, and connect directly with your team without relying on third parties.
Bring your newsflow to life.
Enrich announcements with video summaries, leadership commentary, and interactive sessions that make updates more engaging and easier to absorb.
Capture meaningful engagement.
Host webinars, run integrated Q&A, and track every interaction so you can see what’s resonating and which investors are leaning in.
Distribute: Scale your message without adding workload.
Reducing manual workflows is how you scale IR without burning time or resources. With InvestorHub, you create once and distribute everywhere. No duplication. No tool-jumping. Just consistent communication, delivered efficiently.
Create once, distribute everywhere.
Publish across email, social, ASX, and your hub from a single workflow, eliminating manual duplication and disconnected tools.
Streamline your IR comms.
Schedule content to go live across all channels at once. Reduce risk, save time, and ensure your message lands consistently.
Target the entire share register.
Use live registry data, engagement insights, and legacy lists to build dynamic audiences and deliver the right message to the right investors, every time.
Track: Connect IR activity to engagement outcomes.
If you’re not measuring what works, your IR becomes high-cost guesswork. InvestorHub connects your engagement and registry data so you can benchmark actions against outcomes and focus your IR where it delivers value.
Transform data into insights.
Combine registry, engagement, and behavioural signals into one integrated view. See who’s engaging, how they’re reacting, and what’s driving market behaviour.
Make smarter IR decisions.
Track how your announcements, updates, and webinars are performing. Focus resources on what drives measurable outcomes.
Monitor investor health in real-time.
Get visibility into key signals like profitability, reachability, and trading patterns - so you can forecast sentiment shifts and reduce churn before it impacts your share price.
D2I marketing transforms investor relations from a manual, fragmented process into a scalable, data-driven system. With InvestorHub, public companies finally have the tools to engage investors directly, measure what matters, and control their story at scale.
Recommended D2I resources.
Everything you need to get up to speed with direct-to-investor marketing.
The problems D2I solves.
Understanding the fundamental issue that public companies need to solve with D2I marketing.
What is D2I marketing?
A technology-enabled approach combined with digital marketing principles for modern IR.
How does D2I work?
Bringing together three core IR functions - engagement, distribution, and analytics.
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