How direct-to-investor marketing works.
Public companies are struggling to keep up with modern IR. Learn about D2I marketing and how it solves the key problems that IR teams and listed leaders face today.
D2I marketing is a technology-enabled approach that transforms your investor relations into a repeatable system that is more direct , scalable , and measurable when building direct relationships with investors.
Instead of scattered tools, manual processes, and one-off conversations, you build a full-stack engine that brings together three core IR functions - engagement , distribution , and analytics - into one integrated strategy.
InvestorHub is the platform that’s purpose-built to power that engine.
It gives public companies everything they need to implement D2I marketing without adding headcount, complexity, or extra admin, helping them build direct relationships with all investors. Here’s how it works:
Create a space you control.
Create a space you control.
Give investors a central destination to follow your story, ask questions, and connect directly with your team without relying on third parties.
Bring your newsflow to life.
Bring your newsflow to life.
Enrich announcements with video summaries, leadership commentary, and interactive sessions that make updates more engaging and easier to absorb.
Capture meaningful engagement.
Capture meaningful engagement.
Host webinars, run integrated Q&A, and track every interaction so you can see what’s resonating and which investors are leaning in.
Create once, distribute everywhere.
Create once, distribute everywhere.
Publish across email, social, ASX, and your hub from a single workflow, eliminating manual duplication and disconnected tools.
Streamline your IR comms.
Streamline your IR comms.
Schedule content to go live across all channels at once. Reduce risk, save time, and ensure your message lands consistently.
Target the entire share register.
Target the entire share register.
Use live registry data, engagement insights, and legacy lists to build dynamic audiences and deliver the right message to the right investors, every time.
Transform data into insights.
Transform data into insights.
Combine registry, engagement, and behavioural signals into one integrated view. See who’s engaging, how they’re reacting, and what’s driving market behaviour.
Make smarter IR decisions.
Make smarter IR decisions.
Track how your announcements, updates, and webinars are performing. Focus resources on what drives measurable outcomes.
Monitor investor health in real-time.
Monitor investor health in real-time.
Get visibility into key signals like profitability, reachability, and trading patterns - so you can forecast sentiment shifts and reduce churn before it impacts your share price.
D2I marketing transforms investor relations from a manual, fragmented process into a scalable, data-driven system. With InvestorHub, public companies finally have the tools to engage investors directly, measure what matters, and control their story at scale.
The problems D2I solves.
Understanding the fundamental issue that public companies need to solve with D2I marketing.
What is D2I marketing?
A technology-enabled approach combined with digital marketing principles for modern IR.
How does D2I work?
Bringing together three core IR functions - engagement, distribution, and analytics.
D2I marketing in action.
Examples of public companies who leverage D2I marketing to transform their investor relations.