DIRECT-TO-INVESTOR (D2I)
What is D2I marketing?
The new standard reshaping how public companies connect with all their investors.
DIRECT-TO-INVESTOR (D2I)
What is D2I marketing?
The new standard reshaping how public companies connect with all their investors.
D2I marketing transforms traditional investor relations.
It modernises investor relations with digital tools and marketing principles.
The result is a technology-enabled approach that empowers public companies to build direct relationships with their entire investor base, not just top holders.
D2I marketing does not replace traditional IR - it just makes it measurable, cost-efficient, scalable, and higher impact.
The pillars of D2I marketing.
Consolidating your IR function.
You bring all your tools, data, and channels into one integrated strategy so everything works together with greater efficiency and impact.
Owning the investor experience.
You communicate directly with shareholders without spending or relying on brokers, media, and third parties to carry the message.
Scaling your message efficiently.
You publish once and reach all investors across direct channels like email, social media, and investor hubs, efficiently and at scale.
Measuring what works.
You leverage data to inform an IR strategy that shows who engages, what influences sentiment, and the return on investment of your IR spend.
Recommended D2I resources.
Everything you need to get up to speed with direct-to-investor marketing.
The problems D2I solves.
Understanding the fundamental issue that public companies need to solve with D2I marketing.
What is D2I marketing?
A technology-enabled approach combined with digital marketing principles for modern IR.
How does D2I work?
Bringing together three core IR functions - engagement, distribution, and analytics.