Industry: Materials
Headquarters: Perth
Market cap: ~$56m
The leadership and marketing teams at Dreadnought came together to deliver one of the most well-structured and effective email newsletters we've ever seen from a market engagement perspective. Here's how they did it.
Getting an email from the company you've invested in is great as an investor but it feels even better coming directly from the leadership team.
Updates on core projects is a priority for investors and it's a great opportunity to collate and present all the company updates over the month in one email.
Providing answers to key investor questions in the email newsletter ensures that the majority of your shareholder base benefits for the cost of one email.
No investor will know the projects more closely than you, so make the most of their attention while you have it and add some educational content.
People buy from people, so bring forward the individuals that make up your team and demonstrate how they contribute to projects and drive the company journey.
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