How Altech Batteries increased investor reach through hub views and email marketing, increased engagement via investor Q&A, and subsequently capitalised on this engagement.
Industry: Materials
Headquarters: Perth
Market cap: ~$120m
An effective investor marketing approach and retail engagement strategy is a long-term commitment. It’s about generating consistent value incrementally throughout the year to grow and measure investor demand. Here are the key actions that Altech consistently completed throughout the year, and how they add value for investors to drive engagement and reach.
By executing these actions and adding value to investors, Altech was able to measure, grow and activate their investor demand with a capital raise later in the year.
• Raise $15.8m.
• Directly engage individual investors.
• Increase retail investor reach.
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