Case study with Altech Batteries Ltd (ASX:ATC)

• Problem. Altech has a great story with a strong shareholder base but struggled to build investor relationships at scale.
• Solution. Over the course of a year, Altech was able to implement a consistent direct-to-investor marketing approach that enabled them to build direct relationships with a significant portion of their registry.
• Impact. With more than 127k hub views and 19k unique investor visits, Altech were able to capitalise on their investor demand with a $15.8m raise in a down market.

“It’s difficult to reach and engage retail” is a common pain for most listed companies, but it’s not entirely accurate. Investors and listed companies want to engage with each other, but it can be difficult or inefficient to do so. With an approach we call direct-to-investor marketing , listed companies are bridging the gap between their shareholders and the broader investor community. Here’s how Altech leverages investor marketing to effectively engage retail, grow investor demand, and raise sticky capital.

Altech is a specialty battery company working to commercialise revolutionary technology and provide alternatives to lithium-ion batteries with projects across battery technology, battery materials, and production. ‍ Iggy Tan (MD) and Martin Stein (CFO) are key members of the leadership team driving the strategic initiative to leverage InvestorHub as part of the company’s capital markets and retail engagement strategy. As the face of Altech for investors and shareholders, Iggy and Martin are front and centre as essential elements of the company's goal towards building investor relationships at scale.

The direct-to-investor marketing approach contextualises shareholder engagement as the start of growing investor demand, and a capital raise as a common way of activating that investor demand. In August 2023, Altech executed a capital raise comprising a $3m placement and a $12.8m non-renounceable entitlement offer (NREO), the shareholder offer component ensuring that existing shareholders were included and treated fairly. Altech communicated frequently with the market during this time with a key strategy to identify and target HNWs (high-net-worth investors) via InvestorHub's integrated registry analytics to successfully fill out the shortfall.

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