Problem.Altech have a great story with a strong shareholder base, but didn't have a good way to directly build relationships with them.
Solution.Over the course of a year, Altech was able to successfully build direct relationships with a significant percentage of their registry.
Impact.Over 90,000 hub views, 95,000 investor emails sent, 945 hub signups, 179 investor questions, and 263 identified s708 investors that resulted in a strong $15.8m raise in a weak market.
Maximising investor reach and engagement.
Months using InvestorHub
Investor engagement has evolved.
“It’s difficult to reach and engage retail” is a common pain for most listed companies, but it’s not entirely accurate. Investors and listed companies want to engage with each other, but it can be difficult or inefficient to do so.
With an approach we call investor marketing, listed companies are bridging the gap between their shareholders and the broader investor community. Here’s how Altech leverages investor marketing to effectively engage retail, grow investor demand, and raise sticky capital.
"It's a great platform for moving our tech away from just being a ticker code on the ASX to a group of people that are trying to do the best thing for the company and the best thing for the shareholders. InvestorHub enables us to have that link."
Martin SteinCFO @ ASX:ATC
Altech is a specialty battery company working to commercialise revolutionary technology and provide alternatives to lithium-ion batteries with projects across battery technology, battery materials, and production.
Iggy Tan (MD) and Martin Stein (CFO) are key members of the leadership team driving the strategic initiative to leverage InvestorHub as part of the company’s capital markets and retail engagement strategy and are Altechs' primary users of the platform.
"Our company philosophy is pretty simple. We think we've got good projects. We think we've got good people driving these projects within our management team. And we think our shareholders are equally as important as our projects and our management team."
Getting started with InvestorHub.
Altech wanted to improve how retail understood their story while increasing reach and engaging with their existing shareholders, and onboarded with InvestorHub in June 2022.
"We're real people and we've got real shareholders and we want to bring them together."
With access to registry-integrated analytics to understand their investors and interactive engagement tools to engage them, Altech gained the tools to efficiently review andupgrade their retail engagement strategy.
They started their investor marketing journey by announcing the launch of their interactive investor hub via social media, before kicking off a year of consistent value-adding actions that resulted in Altech emerging as one of our ‘power users’.
We've been working with Izzy on this platform for a while now and built up a very good relationship. Izzy regularly checks up on us to see how we're going and whether there's anything that she can do to assist us... so it's really working together to offer the best service for our shareholders. And Izzy's really instrumental in driving that process."
A year of value with InvestorHub.
An effective investor marketing approach and retail engagement strategy is a long-term commitment. It’s about generating consistent value incrementally throughout the year to grow and measure investor demand. Here are the key actions that Altech consistently completed throughout the year, and how they add value for investors to drive engagement and reach.
Enhancing ASX announcements with video or text summaries to drive more investor traffic.
Creating activity updates as an effective way to leverage company newsflow that isn’t included in an ASX announcement.
Distributing ASX announcements and activity updates via email to drive more investor leads than traditional channels.
Publicly answering investor questions to maximise the amount of investor leads.
Tailoring and sending email campaigns to communicate with shareholders in a more streamlined manner.
By executing these actions and adding value to investors, Altech was able to measure, grow and activate their investor demand with a capital raise later in the year.
ASX:ATC used these InvestorHub features to drive and capitalise on investor engagement.