• Resource centreTalk to sales

    Boost investor confidence in the market with video.

    It's time to kickoff the new financial year with a compelling story that attracts new investors and keeps existing shareholders engaged. Outline your plans for the year, what success looks like, and how it will affect them.

    Learn more

    JULY

    Steps to creating an effective company update video.

    To start, prepare a clear list of the actions you plan for the next 12 months, prioritising them by importance and impact. Tailor your message for clarity—avoid jargon and keep it simple for shareholders and potential investors who may not be experts in your field.

    Plan and prepare.

    Outline your company’s key priorities for the year, focusing on what matters most. Clearly explain how these actions will impact shareholder value, using straightforward language.

    Communicate impact.

    Describe what your plans mean for shareholders. Whether it’s drilling results in exploration or clinical trial successes in biotech, connect the dots to show potential financial benefits.

    Record and share.

    Set up a clean background, use your webcam, and record your update. If you’re a Gold client, send the video to your Client Success Manager for editing and distribution.

    Just starting out on your investor marketing calendar?

    Check out the resources from previous months to get yourself up and running.

    January.png
    JanuaryGet started on your investor marketing strategy. This is your first step to engaging more investors over time.
    April.png
    AprilCreate a bigger impact this reporting season and give your investors something to be excited about.
    February.png
    FebruaryKeep up the momentum you have built this year and engage more investors with strategic updates.
    May.png
    MayTime to engage more investors, at scale, with insights from your annual report and tips to run a successful investor webinar.
    March.png
    MarchLeverage updates that generate newsflow to keep your investors engaged and shareholders informed.
    June.png
    JuneAfter consistently engaging investors for a good six months, it's time to leverage newsletters to scale engagement.

    Enjoying this guide? Check these out:

    Explore the InvestorHub resource centre and find ways to attract more retail investors.

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    Let's reintroduce some positive friction.Uncover the dynamics of increasing shareholder churn and how issuers can mitigate this trend by reintroducing 'positive friction' through proactive shareholder engagement and education.
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    How investor conviction affects post-placement activity.Discover how investor conviction influences post-placement trading, with a focus on the high percentage of shares sold shortly after placements and the importance of post-placement retention strategies.
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    Enhancing ASX announcements increases investor traffic by 800%.Learn how simplifying and enhancing ASX announcements with clear summaries and supplementary videos can significantly increase investor engagement and traffic.

    Take the first step towards building your own investor marketing calendar.

    Book a discovery call with InvestorHub today. No hard sell, no jargon, just a friendly chat about you, your company, and whether InvestorHub can help you reach your goals.

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