The shareholders responsible for 50% of value traded.
Introducing the mid register: the missing link in optimising on-market performance.
Introducing the mid register: the missing link in optimising on-market performance.
Most companies divide their register into two groups: "top 20" and "retail" shareholders.
However, InvestorHub's analysis of client shareholder data revealed that there is more to retail than meets the eye. There is an overlooked group of shareholders that are by far the most influential on a company's liquidity: the mid register.
By subdividing retail into two segments, companies can adopt a targeted approach to optimising liquidity.
For companies that are looking to optimise liquidity or build upwards share price momentum, the mid register is a critical segment.
Importantly, the mid register is easily identifiable: it is the ~24% of your register that holds the most shares outside your top 20.
The mid register looks different for every company, with things like market cap and register size heavy influencers in how big the mid register is.
Importantly, the mid register doesn't just represent the present status of a company, but also its future. Successfully engaging this group of shareholders is usually a company's most promising opportunity for optimising liquidity.
Learn how our CSM team will help you identify the mid register and optimise InvestorHub to help you reach and engage members for a measurable impact.
The more you practice D2I marketing, the better it gets.
The direct-to-investor marketing flywheel explains, in detail, how investing in each step leads to greater reach, greater engagement, and stickier shareholders.
We can help you identify your mid register and measure the impact that they have on trading via an InvestorHub liquidity report. Request one today.