Register insight
The mid register and its impact on liquidity.
The mid register is a segment of retail shareholders that are responsible for almost 50% of monthly volume traded — and almost nobody’s IR strategy speaks to them.
Every register has three registers inside it.
<1%
of your shareholder base
The top 20.
They hold between 20% and 80% of stock on average, but account for very little on-market trading. They are most active during capital raises — and mostly quiet in between.
~50%
of monthly value traded
The mid register.
Around 24% of your register, this group holds a significant amount of capital and isn't afraid to use it. They influence almost half of your monthly value traded, yet most IR programmes never speak to them directly.
~74%
of the register
The long tail.
What most companies picture when they imagine a typical retail investor: low holdings and low volume traded, but the majority of the register by headcount — and tomorrow's mid register if you engage them well.
Attract. Engage. Convert. Optimise.
The mid register isn’t reached with roadshows or broker calls — it’s reached the same way they found you: directly.
Apply forces.
By investing in strategies that attract, engage and convert your investors, you apply forces that build momentum in your flywheel — turning long-tail holders into mid-register holders, and mid-register holders into champions.
Remove frictions.
By investing in strategies that optimise your direct-to-investor marketing, you remove the frictions that slow your flywheel down — the buried announcements, the unanswered questions, the silence between raises.
New to direct-to-investor marketing? Start with why D2I is the future of IR.
From companies already doing it.
“We're enjoying the functionality and form of the product, it is easy and intuitive and I would recommend it to others without doubt.”
James Durrant
CEO, RareX · ASX:REE
“InvestorHub allows us to maximise the impact of company news as investors don't always know where to look. We're very excited going forward to continue providing updates to our shareholders on the future and direction of the company and gathering feedback.”
Brent Hoffman
CFO, Theta Gold Mines · ASX:TGM
Find your mid register.
Book a meeting and we'll show you the mid register on your own registry data — who they are, what they trade, and what reaching them directly looks like.