Strategies to leverage half a year of direct-to-investor marketing.

As we wrap up another quarter, it's the perfect time to reflect on and leverage the marketing activities you have undertaken to engage investors directly and at scale.


Maintain consistent engagement through newsletters.

In the world of digital marketing, the Rule of 7 states that consumers need to encounter a brand or product an average of seven times before making a purchase. This principle holds true for your listed company; investors require multiple touch-points to feel confident about buying your stock.

Initiate and plan.

An easy way to ensure regular engagement is by sending a monthly newsletter. This doesn’t have to be time-consuming. Highlight the most exciting developments in your company and bring these to the forefront.

Engage and respond.

Use your hub’s email campaigns feature to select three key topics to emphasise. Incorporate a mix of video content, announcements, and other media to keep your newsletter engaging.

Record and share.

Once you’ve compiled your newsletter, simply hit send. This consistent communication helps keep your investors informed and engaged, ensuring they don’t miss any critical updates about your company.

Take the first step towards building your own investor marketing calendar.

Book a discovery call with InvestorHub today. No hard sell, no jargon, just a friendly chat about you, your company, and whether InvestorHub can help you reach your goals.


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