The 3 forces that influence your share price

There are three types of forces that influence your share price. The 3 M's is a practical framework to help you understand those you can control, and those you cannot.

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  • Macro Forces that are totally outside of your control, such as inflation, commodity prices, and trade tariffs.
  • Micro Factors you're mostly in control of, such as your company's performance, such as results, personnel changes, & projects.
  • Marketing 100% within in your control: it's how (and when) you communicate with the market.
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Macro.

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Micro.

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Marketing.

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Attract .

Engage .

Convert .

Optimise .

  • By investing in strategies that attract, engage and convert your investors, you can apply forces to build momentum in your flywheel.
  • By investing in strategies that optimise your direct-to-investor marketing, you can remove frictions that slow down your flywheel.
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Easy and intuitive.

Allows us to maximise the impact.

Makes it easy to be world-class.