This product is better than anything else I've seen. And I constantly sell it when I'm talking to people. I do it because I really enjoy the product, and I enjoy the team.
Challenge
Traditional investor relations would point a small team at the twenty largest holders and leave the rest of the register to find out from the announcements platform or a forum thread. For Livium (ASX: LIT) CFO Stuart Tarrant, that was never the job. The buyers who actually set the price are spread across the whole register, and the ones leaving it rarely tell you why. Stuart is deliberately clear-eyed about what a listed company can and cannot control. "There's only so much we can influence internally," he says, "but what we can do is make sure we're available to shareholders, that they understand our story, and that we try and understand what their expectations are so that we can match what we're doing to their expectations." Doing that across a broad retail register, without a large in-house IR function, means the register has to be legible: who holds, who is buying, who has gone quiet, and who is worth a conversation this week.
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