From a once-a-year roadshow and a handful of investor meetings as the norm, public companies have observed that every announcement, digital interaction and company update is an opportunity to build shareholder relationships at scale with the right tools.
The (1) interactive investor hub centralises investor conversations in a company space where they can be scaled into broadly impactful interactions, and (2) investor analytics provides key points of context to drive meaningful investor interactions. Parkway utilises these features in their approach towards building an engaging ecosystem for investors to benefit from year-round.
Who is Parkway? What's their view of the world? Their priorities? Their concerns?
These are all valuable pieces of secondary information that provide investors with additional context, details about who they’re investing in, and most importantly, a consistent engagement cadence that fills the gaps between material news and ASX announcements throughout the year and always maintains a dialogue with investors.
Here's how Parkway converted a single piece of newsflow (an independent research report) into several points of investor engagement that created a month-long dialogue with their shareholders and tangible on-market improvements in liquidity and shareholder growth.
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