RareX leveraged the registry-integrated CRM to identify a list of the top 50 investors and other high-net-worths to nurture and engage before making a decision on their capital raise.
James Durrant (CEO) personally called and engaged these investors by giving them updates, providing context to key decisions and listening to their concerns which created interest and confidence in their upcoming placement.
With the confidence that existing shareholders supported them, RareX executed their own placement without a broker which enabled them to avoid broker fees entirely and raise with no discount or options to minimise existing shareholder dilution.
They hosted a post-raise investor webinar and communicated to the market the benefits of managing their own placement with an interactive session while answering investor questions publicly.