Case study with Theta Gold Mines (ASX:TGM)

• Problem. It can be difficult to know which parts of your newsflow are effective at increasing retail understanding.
• Solution. InvestorHub's sentiment collection, analysis, and engagement analytics provided TGM with insights into investor sentiment.
• Impact. Verified the impact of a report, with two out of three investors recommending TGM as a result and one out of three increasing their holdings as a result.

Theta Gold Mines (ASX:TGM) is not just a gold mining development company but a holder of numerous promising pre-production gold assets in the globally recognised South African gold mining region. Determined to establish and nurture a strong connection with their shareholders, they turned to InvestorHub . This comprehensive investor marketing platform provided a way for TGM to increase the reach of their company content exponentially. Consequently, they managed to disperse not only their ASX announcements but also additional insightful content that had been previously inaccessible to many investors who typically consume company news through the ASX directly.

"InvestorHub allows us to maximise the impact of company news as investors don't always know where to look. We're very excited going forward to continue providing updates to our shareholders on the future and direction of the company and gathering feedback."

• TGM could be a very profitable mining operation in the right conditions.
• A lower cost of operation when compared to other operations due to a shallow mine.
• Modelling that supports a high-profit margin due to rising gold prices.

• Interactive investor hub. An interactive investor hub for direct communication with shareholders and potential investors, facilitating the sharing of ASX and non-ASX content.
• Interactive updates. A dedicated section for hosting supplementary non-ASX announcement content, the place where investors found the Fox-Davies report.
• Email distribution. An email distribution feature to keep shareholders in the loop about the Fox-Davies research report.

Through this, TGM successfully tackled a common issue faced by many ASX companies – the difficulty of directly delivering company content to investors. With their report hosted on their hub and a custom email campaign to existing shareholders, they not only ensured that shareholders were well-informed about important company updates, but they were also able to gather some exciting feedback. Two out of three investors would recommend TGM to another investor. One out of three investors would increase their stake as a result of the report, with two out of three opting to maintain their holdings. ‍ All investors reported that their understanding of the company was at par or higher. TGM has taken a massive step with how they're maximising the impact and reach of their content and will continue to take actions that benefit their investor's understanding and perspective of the company.

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