June 2024

How Impact used shareholder engagement to outperform the market with InvestorHub.

Learn how Impact's MD used InvestorHub to consistently engage and educate the market to become a top 5 performer by engagement benchmarking in their cohort.

Industry: Materials
Headquarters: Western Perth
Market cap: ~$58m

Problem.Retail investors drive a disproportionate amount of share price movement and trading volume but are difficult to engage and influence at scale.

Solution.Impact integrated InvestorHub into their shareholder engagement strategy which enabled them to influence thousands of retail investors at scale for no additional time.

Impact.By delivering a top-20 experience to thousands of retail investors, Impact has driven significant on-market demand at scale with a 271% increase in share price in just under two years.

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"We love InvestorHub. It's totally changed our understanding of our shareholder base and how we interact with them. We're only just getting started and as we continue to learn and evolve, our relationships with shareholders and investors will benefit immensely."

Dr Mike JonesMD @ ASX:IPT

Retail investors drive liquidity and share price.

Most public companies only focus on engaging their top shareholders - the relatively small portion of investors (5% of less of registry) that own disproportionate amounts of stock. For the past few decades, that approach has worked because it's an economically feasible way of influencing large amounts of available stock through a few investor relationships.

But as investors have evolved, this approach now comes with a cost.

Neglecting retail investors that form the majority of the registry (95% or more) presents a risk that needs to be mitigated as they're increasingly influential in determining share price, liquidity and other on-market outcomes.

Public companies know that retail needs to be engaged. They just need an economically feasible way of delivering a top shareholder experience to thousands of shareholders at scale, without requiring exorbitant cost or time from the leadership team.

"We knew that we needed to improve how we built relationships with all of our investors, especially our retail shareholders. By uplifting the way we deliver company updates and announcements, we're able to scale individual interactions like leadership questions into broader engagement experiences for all of our shareholders. This has really been key in maintaining scalable, consistent communications with our shareholder base which has supported our share price performance."

Dr Mike JonesMD @ ASX:IPT

Investor communications at scale.

Here's how Impact Minerals and Dr Mike Jones (MD) leverage InvestorHub as part of their direct-to-investor marketing strategy to improve their investor communications and cadence with all investors (especially retail shareholders) to post a 271% increase in share price over the last two years.

More impact from individual interactions.

A key engagement tactic that scales investor communications which Impact uses frequently is answering investor questions publicly so that all shareholders can benefit from the interaction and exchange of value.

Adding context that investors value.

Investors spend time where they get the most value and Dr Mike Jones has done a consistent job in providing additional context on announcements with enhanced video and text summaries.

Getting more out of investor conferences.

Dr Mike Jones maximises the time he spends at investor conferences by sharing live streaming details ahead of time or repurposing his presentation recordings as video summaries on the IPT investor hub which all investors can digitally access.

Tailored engagement at scale with email.

Impact leverages email campaigns to send tailored investor communications at broad scale. They distribute recent announcements to the entire shareholder base, send follow up appreciation emails to webinar attendees, and communicate capital raising details for eligible investors.

"InvestorHub gives us the tools to engage with our investors at any stage of their journey with us. We know that these relationships are going to become even more important as our business continues to evolve into a key player in our industry, so we're going to ensure we communicate frequently and proactively with our shareholders."

Dr Mike JonesMD @ ASX:IPT

ASX:IPT used these InvestorHub features to scale their direct-to-investor marketing:

Investor CRM

Interactive investor hub

Automated announcement distribution

Email campaigns

Investor Q&As

Interactive announcements

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