Maximising the impactofgood newsflow with Ausquest Limited.
Public companies can communicate consistently with the market, irrespective of the news. Ausquest Limited has taken that philosophy to proactively engage the market and improve the impact of their newsflow resulting in a 712% increase in share price.
Problem.There are things you can and can't control as a public company. If you've got bad news, you need to minimise the speculation and damage. If you've got good news, you need to maximise the impact. Either way, public companies need an efficient way to execute their investor communications.
Solution.Ausquest is leveraging InvestorHub to improve their investor communications. They're doing it efficiently and at scale by leveraging interactive features like video summaries which enable them to reach more of the market without more time.
Impact.After launching the AQD investor hub in April 2024, Ausquest has enhanced 23 individual announcements. This consistency has enabled them to maximise their newsflow, with a recent drilling discovery increasing their share price by 712%.
"InvestorHub is the platform we give to our investors to learn what we do, how operate, and to become more involved in our company journey. We're committed to open communications and transparency, and this is our way of taking that to the next level".
Graeme DrewMD @ ASX:AQD
Work on what you can control.
There are thousands of codes on the ASX and it's difficult to stand out in the market.
Maintaining investor attention is especially challenging for those in the exploration space where newsflow can be sparse and large gaps can appear between project activity and key investor updates. It's especially important for these public companies to be proactive when it comes to communicating with the market as many investors are used to minimal newsflow from leadership teams in this space.
Matt Painter (MD & CEO) has done a phenomenal job of communicating throughout the project lifecycle by enhancing their announcements and updates with supplementary video summaries on the KAL investor hub. This gives investors direct access to the expertise of the leadership team which personalises the experience and builds a stronger connection to the business.
The best part is the company only needs to record these short summaries once before attaching them to each announcement where they can be engaged with by the market an infinite number of times.
Efficient investor engagement at scale.
"We want to hear from all our investors and answer your questions. I invite you all to join the platform and share in our process each step of the way. With our recent updates, it's going to be an exciting year for the business and we want you to be part of that journey".
Graeme DrewMD @ ASX:AQD
ASX:AQD used these InvestorHub features to scale their direct-to-investor marketing:
Contact us to learn how InvestorHub can help you take control through better shareholder engagement.
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