• Resource centreTalk to sales
    Aug 2024

    How PharmAust raised $17.8m by directly engaging 20% of their shareholder base.

    Learn how Dr Michael Thurn (CEO) maximised investor attention and demand by keeping investors and shareholders engaged at scale throughout their latest capital raise.

    Read the case study
    Tempest Minerals Case Study.png

    Industry: Biotechnology
    Headquarters: Melbourne
    Market cap: ~$95m

  • Problem.It can be difficult for listed companies to efficiently generate and capitalise on investor demand during a capital raise from investors and existing shareholders.
  • Solution.PharmAust utilised InvestorHub as part of their investor engagement strategy to deliver a seamless capital raise experience and directly engage the market at scale.
  • Impact.As a result, PharmAust raised a total of $17.8m with $7.8m coming via a heavily over-subscribed SPP which was 3.9x more than expected from existing shareholders.
    • Feature image.png
    9 months
    with InvestorHub.
    $17.8m
    in capital raised.
    3.9x
    more capital raised.
    8.3k
    unique investors engaged.
    "The key highlight here is that 20% of our share registry participated in the capital raise which is an exceptional result and a huge tick of approval around the recent changes to the company. The $17.8m that we've raised over the past month gives us the funding and confidence to pursue our objectives and it's safe to say the future is bright for PAA."
    dr michael thurn.jpg
    Dr Michael ThurnCEO @ ASX:PAA

    Raising capital directly from all investors.

    Most public companies face this core problem when engaging with their shareholder base during a capital raise.

    That significant investor demand exists within their existing shareholder base which they're unable to identify or capitalise upon because they lack the direct relationships and the means to build them at scale with investors.

    These direct relationships can be hard to build and nurture.

    It's why most public companies constrain themselves to only focus on engaging their largest shareholders. It's why they're forced to rely on intermediaries like brokers and investment banks to run their capital raises as placements - paying lucrative fees in the process. It's why they accept new investors into the register who specialise in short-term arbitrage and add selling pressure to the post-raise performance.

    But this investor demand can be identified and capitalised upon.

    It just requires the right toolkit and approach to leverage company time and effort into building direct investor relationships at scale. Learn how PharmAust (ASX:PAA) utilised this philosophy during their latest capital raise to source a total of $17.8m in investor demand, including $7.8m from a heavily oversubscribed shareholder offer from existing investors.
    "We knew that we needed to bring in our shareholders as part of this capital raise but it would be challenging to communicate directly with them while being efficient with our time. That's why we leveraged InvestorHub to improve how we reach and engage our shareholders and it was more effective in building direct relationships than we could have imagined. We were seeking $2m via the SPP and we raised $7.8m which is almost four times our original target."
    dr michael thurn.jpg
    Dr Michael ThurnCEO @ ASX:PAA

    Capital raise engagement at scale.

    Here's how PharmAust and Dr Michael Thurn leverage InvestorHub as part of their direct-to-investor marketing strategy during their latest capital raise to engage all their shareholders at scale and raise $17.8m in total.

    Leveraging interactive Q&A in their capital raise deck.

    PharmAust introduced the capital raise to the market via their hub, where shareholders were able to ask questions directly of management.

    Tailored engagement.png

    Reach and engage at scale with email campaigns.

    They shared the details of their capital raise at scale with an email campaign to direct shareholders to a dedicated SPP landing page.

    Getting more out of investor conferences (1).png

    Engaging one-to-many with a dedicated raise page.

    A dedicated SPP landing page gave shareholders access to all the required details to participate and learn more about the capital raise.

    Adding context.png

    Including a personal touch for each shareholder.

    Dr Michael Thurn included a video summary that contextualised why PharmAust was raising capital to add context for shareholders as part of the SPP.

    Adding context (1).png

    Including a post-raise announcement.

    PharmAust made sure to address the market and thank shareholders for participating while taking the opportunity to reinforce the use of funds.

    Tailored engagement (2).png
    "We've seen how important it is to engage with investors and shareholders directly and consistently. These actions throughout the year build and nurture the relationships that we were able to successfully capitalise on during our capital raise and we'd recommend any public company leverage InvestorHub as part of that strategy."
    dr michael thurn.jpg
    Dr Michael ThurnCEO @ ASX:PAA

    ASX:PAA used these InvestorHub features to build direct investor relationships at scale.

    Investor CRM
    Interactive investor hub
    Automated announcement distribution
    Email campaigns
    Investor Q&As
    Interactive announcements

    Explore more case studies.

    Parkway Coperate Case Study.png
    Parkway Corporate.How PWN used InvestorHub to acquire 200 new shareholders in a month.
    Theta Gold Mines Case Study.png
    Theta Gold.How TGM used InvestorHub to increase retail shareholder reach and engagment.
    Race Oncology Case Study.png
    Race Oncology.How InvestorHub helped RAC raise $29.7m in an oversubscribed SPP.
    Tempest Minerals Case Study.png
    Tempest Minerals.How TEM used InvestorHub to grow their shareholder base through difficult market conditions.
    [LOGO] InvestorHub – Long – White 1.png

    Want to learn how InvestorHub can help your business?

    Book a discovery call with InvestorHub today. No hard sell, no jargon, just a friendly chat about you, your company, and whether InvestorHub can help you reach your goals.

    Error
    Cookie Settings
    This website uses cookies

    Cookie Settings

    We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

    These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

    These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

    These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

    These cookies help us to better deliver marketing content and customized ads.

    View Cookie Policy