A step-by-step guide to executing a successful investor webinar.

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Emyria (ASX:EMD) organised and executed a highly anticipated webinar regarding their recent acquisition of the Pax Centre as well as their latest company update.

Their strategy involved three key steps that enabled them to keep their shareholders informed while engaging new investors along the way.

Let's have a look at what they did.

Using webinars lead to better investor engagement.

Personalised investor communications strategically drew in investors to a webinar hosted by the CEO where the focus was all about deep diving into the company's progress.

The company showed how committed they were with their transparency with an interactive Q&A session ensuring that every investor has access to vital information they need to make buying decisions.

The email campaign.

They started by creating and sending an email campaign to existing shareholders and investors.

This campaign promoted the upcoming webinar and provided shareholders with the key details to participate.

By encouraging their investors to sign up for the investor hub, Emyria ensured that their webinar would reach as many shareholders as possible.

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The webinar.

When the webinar was published as an activity update on its investor hub, Emyria enhanced its company content by presenting its webinar as a high-quality video hosted by Emyria CEO, Dr Michael Winlo.

They also included a text summary that provided extra context to the presentation.

It also encouraged investors to ask questions with the integrated Q&A function.

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The Q&A.

Emyria answered all their investor questions publicly, ensuring that any information that investors were collectively looking for was widely available to all in an efficient way.

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