Back to resource centre

Leverage bad news to create positive outcomes.

Leverage bad news to create positive outcomes.

An addition to the board or senior leadership of a big company is big news. For those in the know, they’re often seen as ‘bellwether’ moments and votes of confidence.

The amount of coverage they receive reflects the significance of board and C-level appointments. Paragraphs of content are written: background, why they’re a good fit, quotes from the Chairman, quotes from the appointee, etc. 🥰 “Let’s mark it as market sensitive” and “Can we get it into the media?” It’s all love and roses at the beginning.

But what happens when that person leaves?

🤖 Excuse me, what now?

When you appointed John, he was THE GUY. His 30 years of experience was going to be the key to helping you grow, and now he’s gone, and we don’t know why.

  • Does he know something we don’t?
  • Does he see no value in the future of the business?
  • Does he think management isn’t the right fit to execute?
  • If the smart money is getting out, should I?🤕

Losing a key operator from the company, or an executive from the board is usually not ideal. For those ‘in the know’ at a company, it’s usually unexpected. For investors, it can leave many feeling nonplussed and, dangerously, a vacuum of information that the market is left to their information to fill.

Despite the difficulty and pain of communicating bad news, it’s paramount to deliver it in a way that conveys “everything is OK”.

Here, you can see lots of reasons and validation. There are fewer questions unanswered, and, therefore, less room for Fear, Uncertainty and Doubt to creep in.

If anyone has questions, they know exactly where to go and what to do - come and ask you!

And by you, I mean a resource you have on it. The video can be super easy, just 3 minutes of the departing Director and Chair smiling, talking about the future, shaking hands and happy days. 😊

It ties into last week’s article; none of this is too difficult. It’s not hard to deliver bad news well, but it’s very easy to deliver bad news badly. Making challenging news easier to digest for your investors, builds trust in the long run and in this market, every bit of that helps. 🤝

Become an expert at investor marketing.

Subscribe to receive regular investor marketing insights, how-to guides, and case studies.

Error

By submitting your email you agree to be send marketing emails from and about InvestorHub

Leverage bad news to create positive outcomes.

An addition to the board or senior leadership of a big company is big news. For those in the know, they’re often seen as ‘bellwether’ moments and votes of confidence.

The amount of coverage they receive reflects the significance of board and C-level appointments. Paragraphs of content are written: background, why they’re a good fit, quotes from the Chairman, quotes from the appointee, etc. 🥰 “Let’s mark it as market sensitive” and “Can we get it into the media?” It’s all love and roses at the beginning.

But what happens when that person leaves?

🤖 Excuse me, what now?

When you appointed John, he was THE GUY. His 30 years of experience was going to be the key to helping you grow, and now he’s gone, and we don’t know why.

  • Does he know something we don’t?
  • Does he see no value in the future of the business?
  • Does he think management isn’t the right fit to execute?
  • If the smart money is getting out, should I?🤕

Losing a key operator from the company, or an executive from the board is usually not ideal. For those ‘in the know’ at a company, it’s usually unexpected. For investors, it can leave many feeling nonplussed and, dangerously, a vacuum of information that the market is left to their information to fill.

Despite the difficulty and pain of communicating bad news, it’s paramount to deliver it in a way that conveys “everything is OK”.

Here, you can see lots of reasons and validation. There are fewer questions unanswered, and, therefore, less room for Fear, Uncertainty and Doubt to creep in.

If anyone has questions, they know exactly where to go and what to do - come and ask you!

And by you, I mean a resource you have on it. The video can be super easy, just 3 minutes of the departing Director and Chair smiling, talking about the future, shaking hands and happy days. 😊

It ties into last week’s article; none of this is too difficult. It’s not hard to deliver bad news well, but it’s very easy to deliver bad news badly. Making challenging news easier to digest for your investors, builds trust in the long run and in this market, every bit of that helps. 🤝

[LOGO] InvestorHub – Long – White 1.png

Join the community of 4,000+ public leaders.

Unlock the secrets of success when it comes to running a public company.

Error

By submitting your email you agree with our policy

Cookie Settings
This website uses cookies

Cookie Settings

We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.

These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.

These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.

These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.

These cookies help us to better deliver marketing content and customized ads.