Crimson Tide’s shift to InvestorHub’s D2I (Direct-to-Investor) strategy is the perfect use case for how companies can create real ownership over real investor relationships.
Traditionally, webinars and events are managed through third parties, resulting in a fragmented audience and minimal follow-up capability. With this approach, companies often lose touch with retail investors after the first point of contact – this is particularly frustrating as there is often not an answer to “what next?” after webinars.
With the D2I approach, every engagement—whether it’s an announcement, webinar, or Q&A—is hosted on Crimson Tide’s own channels, capturing valuable data about their investors. It’s simple, the company gains unparalleled insights into investor sentiment which they use to tailor communications and continuously refine their engagement strategy.
By owning these relationships, Crimson Tide creates a seamless and informed investor journey, strengthening trust and transparency.
