How Crimson Tide owns their investor relationships with a D2I strategy.

To increase awareness around their interim results, Crimson Tide launched a multi-channel campaign. Emails, social media posts, and direct communications all pointed investors back to their interactive hub, where the shareholder Q&A webinar was hosted.

These efforts consolidated all communications and created a single source of truth for investors. The webinar served as a high-impact touchpoint to capture investor attention, introducing more retail investors to the company’s narrative.

Results: Rather than relying on traditional third-party platforms, Crimson Tide ensured that awareness didn’t stop at event attendance. By driving traffic to their own investor hub, the company ensured that investors remained within their ecosystem for future updates and interactions.

Post-webinar activities were just as critical as the event itself. Feedback loops were built directly into the process, allowing investors to share their thoughts and ask additional questions.

The recording was made accessible asynchronously on their hub, allowing Crimson Tide to maintain a two-way dialogue with their audience well beyond the webinar.

Results: One standout example came from an investor who reached out after viewing the webinar, describing it as “illuminating and encouraging.” This feedback not only validated Crimson Tide’s approach but also strengthened the relationship with this investor, who ultimately increased their shareholding.

Insights like this were only possible because Crimson Tide had the infrastructure to gather direct and feedback from their investor audience.

Crimson Tide’s D2I strategy allowed them to establish a repeatable model for investor engagement. Each stage—from webinar promotion to post-event interactions—was designed to drive investors back to them, ensuring data and feedback were captured in-house.

Results: Crimson Tide successfully turned a single webinar into a long-term communication strategy. By hosting the webinar themselves and capturing first-party data, management gained valuable insights into investor behaviour, including identifying which investors bought, sold, or held shares after the event.

Owning the investor audience made it possible to maintain meaningful communication well beyond the webinar. They streamlined communication workflows, reduced time and resource demands, and gathered actionable insights to shape future communications.