Comparison
Mailchimp vs. InvestorHub for investor relations.
Mailchimp wasn’t built for investor relations. InvestorHub is. Compare the two to decide which one’s better for your IR strategy.
Where Mailchimp falls short for IR.
Marketing analytics, not investor analytics.
Mailchimp's analytics are designed for marketing, not investor relations. You can't personalise investor communications or measure their impact effectively, because Mailchimp has no access to shareholder data from your registry.
Incompatible with IR workflows.
Mailchimp is a digital marketing tool, so it doesn't account for the nuanced requirements of typical IR workflows — announcements, compliance, registry sync. That makes it a time-consuming tool for IR teams.
Feature for feature.
| Capability | Mailchimp | InvestorHub |
|---|---|---|
| Email campaigns | ||
| Registry-integrated shareholder data | ||
| Investor CRM with shareholder behaviour | ||
| Interactive investor hub | ||
| Campaigns measured against register activity | ||
| Capital raise tools | ||
| Built for listed-company IR workflows |
Mailchimp is excellent general-purpose email marketing software — the comparison above is about fit for listed-company investor relations, not email marketing at large.
One platform, four hubs.
With InvestorHub you get an all-in-one product designed for IR teams and company leadership, plus an integrated service offering that helps you get value from day one.
Communications hub.
Communicate more effectively and frequently with the market using registry-integrated campaign tools that replace Mailchimp.
Intelligence hub.
Learn more about your shareholders with a registry-integrated CRM that offers detailed analysis and crucial insights.
Interactive investor hub.
Become the single source of truth for investors by taking your investor centre to the next level, and grow a community of investors with the same conviction as your top 20.
Raise hub.
Streamline your next capital raise with specialised tools that make raising from your shareholders more efficient, with smaller post-raise selloffs.
See how the hubs fit together on the solution page.
From teams that made the switch.
Dreadnought Resources
ASX:DRE
How Dreadnought engaged 16.5k unique investors in six months.
Read the case studyRareX Limited
ASX:REE
How RareX saved $100k in broker fees while raising $1.5m.
Read the case study“I am impressed by how easy it is to view data and the simplicity of the layout and the detail it provides.”
Zeff Reeves
Managing Director, Tesoro Gold · ASX:TSO
Replace the marketing stack with an IR platform.
Book a demo and we'll show you registry-integrated campaigns next to your current Mailchimp workflow.