Turning investor updates into engagement with Vinyl Group
Public companies can engage the market proactively, even outside of regulatory announcements. Vinyl Group has leaned into activity updates and vlogs, publishing 72 updates that delivered over 21,000 views and engaged 4,300 unique investors.
Industry: Technology
Headquarters: Melbourne
Market cap: ~$130m
Problem.
Traditional investor communications can be static and one-way. Relying on regulatory newsflow can leave investors disengaged during extended periods between updates.
Vinyl Group transformed its approach by leveraging activity updates - including a series of innovative “Vlogs” led by CEO Josh and the leadership team. These updates, paired with interactive content created a more authentic and direct dialogue with investors.
The focus on proactive investor relations delivered 72 activity updates, including 6 vlogs, generating over 21,000 total hub views and engaging 4,300 unique investors.
"Using activity updates has really opened up the way we engage with our investors. It's clear that our shareholders value direct and authentic communication from our leadership team and the engagement we're experiencing with InvestorHub has been outstanding."
Josh Simons
CEO @ ASX:VNL
See their activity updates in action.
The VNL investor hub has countless examples of creative activity updates and this is one of our favourites.
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