Case study with Vinyl Group (ASX:VNL)
How Vinyl Group (ASX:VNL) leveraged InvestorHub’s activity updates and native video content to drive exceptional investor engagement and deepen shareholder relationships.
- Problem. Traditional investor communications can be static and one-way. Relying on regulatory newsflow can leave investors disengaged during extended periods between updates.
- Solution. Vinyl Group transformed its approach by leveraging activity updates - including a series of innovative “Vlogs” led by CEO Josh and the leadership team. These updates, paired with interactive content created a more authentic and direct dialogue with investors.
- Impact. The focus on proactive investor relations delivered 72 activity updates , including 6 vlogs, generating over 21,000 total hub views and engaging 4,300 unique investors .
Activity updates.
Total hub views.
Update views.
Unique investors engaged.
"Using activity updates has really opened up the way we engage with our investors. It's clear that our shareholders value direct and authentic communication from our leadership team and the engagement we're experiencing with InvestorHub has been outstanding."
Josh Simons
CEO @ ASX:VNL
With thousands of companies competing for attention, it’s not enough to rely on static announcements and regulatory newsflow . Vinyl Group has shown how modern, interactive investor relations can cut through the noise.
CEO Josh Simons and the VNL leadership team have embraced activity updates as a core investor engagement channel, publishing 72 updates in total , including 6 video blogs (“Vlogs”) that put a face and voice to their investor story.
Beyond the vlogs, Vinyl Group has been responsive in real time. Through email campaigns, they reminded investors about entitlement offer applications, ensuring participation stayed front of mind. And when investors had questions, Josh responded directly through the hub, creating a dialogue rather than a broadcast.
The results speak for themselves.
Across the VNL hub, Vinyl Group has generated over 21,000 views and engaged more than 4,300 unique investors . It's the perfect example of prioritising investor engagement that goes beyond compliance, as a strategy that builds trust and excitement around the company’s growth.
By submitting your email address and any other personal information to this website, you consent to such information being collected, held, used and disclosed in accordance with our privacy policy and our website terms and conditions.