Most listed companies tend to view announcements and media appearances as a shorter-term solution for generating shareholder demand. They believe that by releasing an announcement, it immediately entices a certain percentage of investors to buy their shares.
We’ve noticed that modern issuers operate on a more strategic level.
They understand that not all investors are ready to enter positions at that moment, but have the potential and intent to do so in the future given the right opportunity.
These prospective investors are called investor leads.
To maximise their shareholders, we’ve seen modern issuers building pools of investor leads through an upgraded engagement offering; exclusive shareholder communities or interactive investor hubs.
They’re encouraging their investor leads and other interested individuals to stay connected directly with the company, ask questions and follow it’s progress. That way, the company can ensure that they’re top of mind when the investor lead is ready to execute a buying decision.
And all these investor leads need to do is sign up with an email address, a minute cost in exchange for rare direct company access. For every 10 investors that visit an interactive investor hub, one signs up as an investor lead.
That’s how modern issuers are building pipelines of nurtured, investor demand. By creating opportunities to directly engage with craft targeted campaigns for their community of investor leads at scale that enables them to increase at an average of 33% new shareholders per year.
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