Ben’s direct-to-investor learnings
Notes on what’s working for listed companies: how to make every milestone count, what to do in between, and the examples that show it. New to it? Start with what direct-to-investor marketing is.
Ben WilliamsonCo-Founder & Co-CEO, InvestorHubBig spikes at each milestone, gone by the next
Hunters, Harvesters and Rangers.
Two approaches dominate investor marketing in the listed space. Hunters make every milestone count, Harvesters keep what each one brings in, and Rangers do both. A four-part series, first published in the Saturday Series.
- IntroHunters and HarvestersThe two marketing approaches that dominate the listed space, and which one you are.Read
- Part 1HuntingMaking every milestone count: reporting, results and roadshows.Read
- Part 2HarvestingEverything in between: capturing data, content that lasts, and the register.Read
- Part 3RangersHunting and harvesting combined: what happens when you do both, and how to find your balance.Coming soon
New to direct-to-investor marketing? Start here.
The framework these learnings build on: what direct-to-investor marketing is, how investors move, and where the volume really comes from.
In practice.
How listed companies run each part of direct-to-investor marketing, with examples.
Put the learnings to work on your register.
Bring your register to a 30-minute demo. We’ll show you who owns you, who you can reach, and what to send first.