Most public companies deal with investor silence between major announcements.
Shareholders disappear for months, only to resurface when news breaks. This creates feast-or-famine engagement cycles. Companies burn resources scrambling to rebuild momentum after quiet periods, while investors lose connection to the company story.
Direct-to-investor (D2I) marketing flips this dynamic.
Instead of waiting for announcement-driven spikes, companies create consistent touchpoints that keep investors engaged year-round. InvestorHub enables this shift by providing the infrastructure, the interactive investor hub, for scalable, ongoing communication.
These are thousands of investors that would typically remain unengaged with traditional IR. Many public companies are leveraging D2I marketing to create engagement beyond the standard announcement cycle, through a direct communication channel with their shareholder base.