D2I SHOWCASE

Consistent activity updates.

How 170+ public companies published 4,500 activity updates to build relationships with 285,000 additional investors year-round with InvestorHub.

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Most public companies deal with investor silence between major announcements.

Shareholders disappear for months, only to resurface when news breaks. This creates feast-or-famine engagement cycles. Companies burn resources scrambling to rebuild momentum after quiet periods, while investors lose connection to the company story.

Direct-to-investor (D2I) marketing flips this dynamic.

Instead of waiting for announcement-driven spikes, companies create consistent touchpoints that keep investors engaged year-round. InvestorHub enables this shift by providing the infrastructure, the interactive investor hub, for scalable, ongoing communication.

Client examples.

Coda Minerals (ASX:COD)

Launched their 'CodCast' video series through the COD investor hub, with 24 episodes of 10-minute updates for investors (1300+ total investors engaged).

Altech Batteries (ASX:ATC)

Centralised market articles and research reports from external providers on the ATC investor hub for investor education and additional engagement (27,000+ total views).

Wrkr Group (ASX:WKR)

Repurposed CEO presentations, quarterly updates, and investor Q&A on the WKR investor hub to ensure no investor misses out on key details (100% include a video summary).

Vinyl Group Ltd (ASX:VNL)

Published the 'VNL VLOG', momentum updates, company culture, and product highlights so investors feel like they're a part of the business (3600+ unique investors engaged).

These are thousands of investors that would typically remain unengaged with traditional IR. Many public companies are leveraging D2I marketing to create engagement beyond the standard announcement cycle, through a direct communication channel with their shareholder base.

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"It's a great platform for moving our tech away from just being a ticker code on the ASX to a group of people that are trying to do the best thing for the company and the best thing for the shareholders. InvestorHub enables us to have that link."

Martin Stein

CFO @ Altech Batteries (ASX:ATC)

Key learning.

Traditional IR relies on announcements and creates feast-or-famine cycles. D2I marketing builds consistent engagement with activity updates that keep investors connected year-round without additional announcements.

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