Hunters and Harvesters

I hosted a session at the Australian Gold Conference this week, sat in on a dozen company presentations, and watched Hedley Widdup and Sean Russo give a masterclass on the commodities cycle (and a lot more). It’s always great to get amongst it, hear from companies directly and notice the difference between the spoken word and the same thing written on a slide.

We all know there is a difference. It’s why we do phone calls, Zoom calls and roadshows. It’s also fun – as one MD said before heading on stage, “I love the sugar hit!” It’s a clear line from action to outcome, and a perfect example of what I’d call the Hunter mindset.

Two marketing approaches dominate the listed space: Hunting and Harvesting.