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Explore articles and insights on investor marketing and capital markets.

FEATURED ARTICLE

What is investor marketing?

Investor marketing uses consumer marketing techniques to close the gap between publicly-listed companies and individual investors who make up up to 76% of the trading volume.

Modern public companies implement investor marketing strategies to attract new retail investors and engage existing shareholders to wield better control over their share price.

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Investor marketing success in the market.

Takeaways from public companies who are efficiently engaging retail investors at scale.

Resources you can download to stay ahead of the curve.

Free guides and playbooks that help public companies become better at attracting and engaging retail investors.

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