How Dreadnought engaged 16.5k unique investors in six months.
Dean Tuck (MD) and the team deliver value to thousands of investors at scale, for the effort of talking to one.
- Industry
- Materials
- 6 months
- With InvestorHub
- 16.7k
- Unique investor visits
- 107.5k
- Hub views
Problem
The leadership team is one of the company's strongest assets and a key differentiator, but engaging investors individually had a limited impact. Every considered, expert answer only ever reached a single shareholder at a time.
Impact
In their first six months with InvestorHub, Dreadnought engaged investors at scale, reaching thousands of shareholders for the same time and effort as talking to a single individual. The leadership team built and nurtured a reputation as a public company that genuinely cares about its investors, taking every shareholder on the journey with them.
We love engaging with our investors because it takes them on the journey with us and ensures they feel part of the Dreadnought story. Using our hub to answer our investors' questions is the perfect opportunity to invest a little time to impact lots of shareholders at once, in a personable and engaging way. The impact is exponentially larger than the time investment.
Dean TuckManaging Director, Dreadnought Resources (ASX:DRE)Step by step
How they did it.
Four moves, in the order Dreadnought Resources made them.
- 1
Answer questions in public
Dreadnought used the interactive Q&A feature on their investor hub to publicly engage investors and exponentially scale their direct-to-investor marketing to all investors.
Source: Dreadnought Resources' live investor hub, captured September 2026.
- 2
Build relationships at scale
Investor relationships are built and nurtured through multiple interactions that provide value. If an investor has a question or concern, no matter how small or large, the leadership team takes the time to answer it at length and in public, to benefit the entire shareholder base.
- 3
Put the leadership team front and centre
Dean Tuck (MD) and Debbie Fullarton (CFO), the primary users of InvestorHub, engage directly with shareholders. Dean's extensive geology and exploration expertise plays a key role in providing detailed responses to technical and broad questions alike.
- 4
Distribute every update directly
Automated announcement distribution, email campaigns and interactive announcements keep the whole register on the journey, not just the top holders.
Source: Dreadnought Resources' live investor hub, captured September 2026.
The flywheel
Each turn makes the next one easier.
None of these are needle moving by themselves, but together and over time they combine and grow on each other to make each move more and more impactful.
- Attract
- Reach the whole register directly, rather than the twenty holders who take the calls. More of the register hears from you, so more of it can respond.
- Understand
- Every open, read, click and question is a signal about who is actually paying attention, and to what. The register stops being a list of names.
- Engage
- Answer what shareholders actually asked, while they are still asking it. That earns the next open, which is what makes the next turn sharper than this one.
Which is why the wheel doesn’t just keep turning, it gets better at turning. The register you engage this quarter is the register you understand next quarter.