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Case studyASX:AQD

Maximising the impact of good newsflow with AusQuest.

A proactive approach to engaging the market supported a 560% increase in share price (460% from pre-InvestorHub).

Industry
Materials
01

Problem

Public companies can't control the news, only how they communicate it. AusQuest needed an efficient way to execute investor communications and maximise the impact of its newsflow.

02

Impact

Since launching the hub in April 2024, AusQuest created 30 video summaries. A recent drilling discovery saw the share price rise 560% (460% from pre-InvestorHub).

460%
Share price increase
157k
Total hub views
30
Video summaries
12 months
With InvestorHub
InvestorHub is the platform we give to our investors to learn what we do, how we operate, and to become more involved in our company journey.
GDGraeme DrewManaging Director, AusQuest (ASX:AQD)

How they did it

  1. 1

    Communicate at scale

    Rather than repeating the same updates one investor at a time, AusQuest distributes every announcement directly to its register and amplifies it with email campaigns and interactive announcements.

  2. 2

    Add context with video

    Since launching the hub in April 2024, the team has created 30 video summaries that translate technical newsflow into something the whole market can follow.

  3. 3

    Engage around the news

    Interactive Q&As let AusQuest answer investor questions in public, so a single considered answer reaches the entire shareholder base.

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