Maximising the impact of good newsflow with AusQuest.
A proactive approach to engaging the market supported a 560% increase in share price (460% from pre-InvestorHub).
- Industry
- Materials
- 460%
- Share price increase
- 157k
- Total hub views
- 30
- Video summaries
Problem
Public companies can't control the news, only how they communicate it. AusQuest needed an efficient way to execute investor communications and maximise the impact of its newsflow.
Impact
Since launching the hub in April 2024, AusQuest created 30 video summaries. A recent drilling discovery saw the share price rise 560% (460% from pre-InvestorHub).
InvestorHub is the platform we give to our investors to learn what we do, how we operate, and to become more involved in our company journey.
Graeme DrewManaging Director, AusQuest (ASX:AQD)Step by step
How they did it.
Three moves, in the order AusQuest Limited made them.
- 1
Communicate at scale
Rather than repeating the same updates one investor at a time, AusQuest distributes every announcement directly to its register and amplifies it with email campaigns and interactive announcements.
Source: AusQuest's live investor hub, captured September 2026.
- 2
Add context with video
Since launching the hub in April 2024, the team has created 30 video summaries that translate technical newsflow into something the whole market can follow.
- 3
Engage around the news
Interactive Q&As let AusQuest answer investor questions in public, so a single considered answer reaches the entire shareholder base.
The flywheel
Each turn makes the next one easier.
None of these are needle moving by themselves, but together and over time they combine and grow on each other to make each move more and more impactful.
- Attract
- Reach the whole register directly, rather than the twenty holders who take the calls. More of the register hears from you, so more of it can respond.
- Understand
- Every open, read, click and question is a signal about who is actually paying attention, and to what. The register stops being a list of names.
- Engage
- Answer what shareholders actually asked, while they are still asking it. That earns the next open, which is what makes the next turn sharper than this one.
Which is why the wheel doesn’t just keep turning, it gets better at turning. The register you engage this quarter is the register you understand next quarter.