Getting closer to the whole register with Livium
How Livium's CFO uses InvestorHub as a single place to reach shareholders, see how they respond, and work the register himself.
- Industry
- Metals & Mining
- Headquarters
- Melbourne
- Market cap
- ~$13.85m
Problem
Traditional investor relations would point a small team at the twenty largest holders and leave the rest of the register to find out from the announcements platform or a forum thread. For Livium (ASX: LIT) CFO Stuart Tarrant, that was never the job. The buyers who actually set the price are spread across the whole register, and the ones leaving it rarely tell you why. Stuart is deliberately clear-eyed about what a listed company can and cannot control. "There's only so much we can influence internally," he says, "but what we can do is make sure we're available to shareholders, that they understand our story, and that we try and understand what their expectations are so that we can match what we're doing to their expectations." Doing that across a broad retail register, without a large in-house IR function, means the register has to be legible: who holds, who is buying, who has gone quiet, and who is worth a conversation this week.
Impact
An InvestorHub client since October 2023, Livium now runs its investor relations through one hub: announcements, quarterly and annual reports, a Why Invest page, a Q&A, investor webinars, a video shorts library, a shareholder survey and a Share Purchase Plan. Stuart calls it a one-stop shop. "You can hold your announcements, your LinkedIn posts, you can do it all concurrently. You can put all your videos and your webinars in there as well, which is pretty unique." What he values more than the consolidation is the feedback loop it creates. "Having it all in-house means that I can quickly come and see who opens them, who reads them, who buys after a blast from our site." The reach behind that is real. A single CEO letter to shareholders drew 4,772 views and 708 clicks, and a price sensitive contract announcement went by email to 2,972 known investors. For a company running IR with a small in-house team, that is a level of contact with the register that used to belong to companies many times the size. It is also why Stuart recommends the platform unprompted when he talks to other listed-company executives.
- 4,772
- Views on a single CEO letter to shareholders
- 708
- Clicks driven by that one letter
- 2,972
- Known investors reached by email on a price sensitive announcement
- Since 2023
- With InvestorHub, from October 2023
This product is better than anything else I've seen. And I constantly sell it when I'm talking to people. I do it because I really enjoy the product, and I enjoy the team.
How they did it
- 1
Communicate to the whole register, not the top twenty.
Every announcement, report and update goes out from the hub and lands with the shareholders who have signed up, alongside the LinkedIn posts and the corporate content that gives them context. Because the distribution and the analytics sit in the same place, Stuart can see who opened it, who read it, and who bought afterwards, without stitching together a separate email tool, a separate analytics tool and a registry file.
- 2
Use the webinars as an insight loop, not a broadcast.
Livium has run investor webinars through the hub including the FY25 results and strategy updates, and pre-registration turns each one into a reason for shareholders to come back rather than a broadcast that lands once and disappears. The analytics are what Stuart singles out: "The webinars, you can see who signed up, whether they're on your register, whether they bought afterwards, whether they sold afterwards. All of that integrated analytics, because it is all in one place, is just different to what you get from a third party support. That's super attractive."
- 3
Work the register personally.
Stuart is a highly analytical user who spends real time digging around in the data, and he uses it to build target lists for personalised outreach: thank-you messages, milestone acknowledgements, and simply offering shareholders a conversation with management. "Those ones tend not to be a bulk mail out. They're more kind of individual mails from people within the company." What makes the targeting possible is a register view that goes deeper than a registry file. "I pick up that there's an investor that owns two or three different holdings that when you add them up together, they become a reasonably important investor. They might be outside your 100, but when you add up three, they might be in your top 40." Beneficial ownership reporting sits alongside this as an occasional add-on rather than a primary draw, or in Stuart's words, "an additional tool in the toolbox." The platform surfaces the name. The relationship stays his.
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