The solution.
Direct investors to your investor centre.
Your investor centre should be the go-to place for investors seeking company updates, announcements, and deeper insights. By regularly encouraging investors to visit your investor centre, you become their primary source of information, removing the risk of third-party interpretations.
Always accompany announcements with a call to action: Encourage investors to visit your investor centre for additional explanatory videos or resources that break down the technicalities in a way that is easy to understand. This is best done via a link and/or QR code (see a live example from ASX:IPT here).
Always accompany announcements with a call to action: Encourage investors to visit your investor centre for additional explanatory videos or resources that break down the technicalities in a way that is easy to understand. This is best done via a link and/or QR code (see a live example from ASX:IPT here).
Host shareholder webinars during quiet times.
During periods without major news, keep investors engaged by hosting a webinar where they can ask questions and receive direct answers from your leadership team. This serves as a proactive way to create your own newsflow and maintain engagement.
Break this into three parts to generate maximum value:
Call for questions: Ask investors to submit their questions in advance. This not only shows transparency but also builds anticipation.
Run the webinar: Answer the submitted questions and provide updates on company activities, even if there’s no significant news to report.
Promote the recording: After the event, share the recorded webinar to extend its impact.
See how ASX:MAP and LSE:N4P used this strategy.
Break this into three parts to generate maximum value:
Call for questions: Ask investors to submit their questions in advance. This not only shows transparency but also builds anticipation.
Run the webinar: Answer the submitted questions and provide updates on company activities, even if there’s no significant news to report.
Promote the recording: After the event, share the recorded webinar to extend its impact.
See how ASX:MAP and LSE:N4P used this strategy.
Complement announcements with a simple video.
When you release an ASX announcement, create a 1-2 minute video summarising the key points. This provides investors with a reason to visit your investor centre.
Ensure the link in your announcement uses the video as an incentive for investors to visit your investor centre.
See examples from ASX:EOS and LSE:ZNWD.
Ensure the link in your announcement uses the video as an incentive for investors to visit your investor centre.
See examples from ASX:EOS and LSE:ZNWD.
Consistently promote your investor centre for all updates.
By continuously driving investors to your investor centre, you build a habit of engagement and reduce their reliance on third-party information. This strategy can increase traffic to your site by a factor of five and helps investors develop a deeper understanding of your company’s goals and performance.
Key Benefits:
Increased investor traffic (5x): Consistent promotion of the investor centre drives more engagement.
Better comprehension and investor retention: Investors are more likely to understand your message when it’s paired with a video or explanatory content.
Key Benefits:
Increased investor traffic (5x): Consistent promotion of the investor centre drives more engagement.
Better comprehension and investor retention: Investors are more likely to understand your message when it’s paired with a video or explanatory content.
