The introductory guide to owning your investor relationships.

Ensure the market hears your message directly from you, not through intermediaries who may misinterpret or distort it.

By driving traffic to your investor centre, public companies take control of your narrative, engage with investors directly, and build stronger relationships that result in greater trust and long-term support.

The problem.

Letting others interpret your message.

Relying on third parties or external news sources to tell your company’s story allows for their interpretation of the facts, which can lead to miscommunication or misrepresentation. By ensuring the message the market receives is the one you put out, you eliminate the need for intermediaries and incentivise investors to come directly to you for information. This strengthens trust, improves clarity, and drives engagement.

The solution.

Direct investors to your investor centre.

Your investor centre should be the go-to place for investors seeking company updates, announcements, and deeper insights. By regularly encouraging investors to visit your investor centre, you become their primary source of information, removing the risk of third-party interpretations.

Always accompany announcements with a call to action: Encourage investors to visit your investor centre for additional explanatory videos or resources that break down the technicalities in a way that is easy to understand. This is best done via a link and/or QR code (see a live example from ASX:IPT here).
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Host shareholder webinars during quiet times.

During periods without major news, keep investors engaged by hosting a webinar where they can ask questions and receive direct answers from your leadership team. This serves as a proactive way to create your own newsflow and maintain engagement.

Break this into three parts to generate maximum value:

Call for questions: Ask investors to submit their questions in advance. This not only shows transparency but also builds anticipation.

Run the webinar: Answer the submitted questions and provide updates on company activities, even if there’s no significant news to report.

Promote the recording: After the event, share the recorded webinar to extend its impact.

See how ASX:MAP and LSE:N4P used this strategy.
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Complement announcements with a simple video.

When you release an ASX announcement, create a 1-2 minute video summarising the key points. This provides investors with a reason to visit your investor centre.

Ensure the link in your announcement uses the video as an incentive for investors to visit your investor centre.

See examples from ASX:EOS and LSE:ZNWD.
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Consistently promote your investor centre for all updates.

By continuously driving investors to your investor centre, you build a habit of engagement and reduce their reliance on third-party information. This strategy can increase traffic to your site by a factor of five and helps investors develop a deeper understanding of your company’s goals and performance.

Key Benefits:
Increased investor traffic (5x): Consistent promotion of the investor centre drives more engagement.

Better comprehension and investor retention: Investors are more likely to understand your message when it’s paired with a video or explanatory content.
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Interested in learning more?

This is one takeaway from the free book we released into effective market habits that can significantly enhance your shareholder engagement. Download your copy today.

5x
More views on announcements.
3.2x
Increase in investor interactions.
3.6x
More s708s identified on your registry.
4.5x
Additional questions asked by investors.

Summary.

By proactively engaging investors and directing them to your investor centre for updates, you can take control of your company’s narrative, reduce the risk of misinterpretation, and keep investors engaged even during quiet periods. Supplement announcements with videos and host webinars to ensure consistent communication and transparency, driving a stronger connection between your leadership team and your investors.

This approach helps you build a direct, trusted relationship with your investor community, ensuring that they hear your message first and come to you for further insights, rather than relying on intermediaries.

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