Investors don't buy off a single announcement - it takes trust and belief to convert attention into an on-market buy order.
Dive into the data of two years of in-market learning from over 70 companies to learn the most effective ways of building trust and belief in the market and attracting more investors.
InvestorHub is an effective tool for attracting and converting more new shareholders, engaging retail shareholders, and building your chairman’s list.
Because InvestorHub provides a data-driven approach to investor marketing, we’ve been able to analyse our client data to identify the most effective ways of acquiring new shareholders and engaging existing shareholders.
1. InvestorHub's suite of investor marketing tools elevates shareholder acquisition, marrying traditional IR with modern digital-enabled strategies to broaden investor reach and create strong relationships with every shareholder.
2. With data-driven insights, you can pave the way for personalised and impactful IR, transforming shareholder engagement that delivers measurable results.
3. Interactive investor hubs can revolutionise your shareholder communication, using our investor marketing to nurture lasting relationships and build an informed investor community.
Acquire new shareholders | Engage retail | |
---|---|---|
Update your ASX announcement template to include links to your investor hub. | ✅ | ✅ |
Make your hub launch an ASX announcement. | ✅ | ✅ |
Use automated email distribution to push newsflow and announcements. | ✅ | ✅ |
Directing paid media To hubs. | ✅ | ❌ |
Include your investor hub at presentations. | ✅ | ❌ |
Use hub signs at investor conferences. | ✅ | ❌ |
Multiple hub entry points from your website. | ✅ | ✅ |
Leverage social media & link to your hub. | ✅ | ✅ |
Import existing contacts from other sources. | ❌ | ✅ |
Use registry data and tagging to send personalised communications. | ❌ | ✅ |
Most paid media opportunities rely on the assumption that, after reading an announcement, watching a video, attending a presentation, or listening to a podcast, the audience will open their brokerage app and buy their stock on-market.
Just like how you won’t buy a car after seeing an advertisement on TV, investors don’t buy stocks after being exposed to them. In fact, research suggests that investors need to be exposed to an opportunity an average of seven times before they buy.
Your existing shareholders who prefer physical communication (i.e. mail) are more than likely already engaging with your company, but the vast majority of people prefer digital media for investor communications.
Leveraging InvestorHub’s communications tools can help you increase reach and engagement of your existing shareholder base, creating a measurable impact on shareholder sentiment and buying behaviour.
Contact us to learn how InvestorHub can help you take control through better shareholder engagement.
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