A data-driven guide to attracting, converting, and engaging retail.

Investors don't buy off a single announcement - it takes trust and belief to convert attention into an on-market buy order.

Dive into the data of two years of in-market learning from over 70 companies to learn the most effective ways of building trust and belief in the market and attracting more investors.

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Why you should read this guide.

InvestorHub is an effective tool for attracting and converting more new shareholders, engaging retail shareholders, and building your chairman’s list.

Because InvestorHub provides a data-driven approach to investor marketing, we’ve been able to analyse our client data to identify the most effective ways of acquiring new shareholders and engaging existing shareholders.

Key takeaways.

1. InvestorHub's suite of investor marketing tools elevates shareholder acquisition, marrying traditional IR with modern digital-enabled strategies to broaden investor reach and create strong relationships with every shareholder.

2. With data-driven insights, you can pave the way for personalised and impactful IR, transforming shareholder engagement that delivers measurable results.

3. Interactive investor hubs can revolutionise your shareholder communication, using our investor marketing to nurture lasting relationships and build an informed investor community.

Acquire new shareholders

Engage retail

Update your ASX announcement template to include links to your investor hub.
Make your hub launch an ASX announcement.
Use automated email distribution to push newsflow and announcements.
Directing paid media To hubs.
Include your investor hub at presentations.
Use hub signs at investor conferences.
Multiple hub entry points from your website.
Leverage social media & link to your hub.
Import existing contacts from other sources.
Use registry data and tagging to send personalised communications.


InvestorHub tactics for acquiring new shareholders.

Most paid media opportunities rely on the assumption that, after reading an announcement, watching a video, attending a presentation, or listening to a podcast, the audience will open their brokerage app and buy their stock on-market.

Just like how you won’t buy a car after seeing an advertisement on TV, investors don’t buy stocks after being exposed to them. In fact, research suggests that investors need to be exposed to an opportunity an average of seven times before they buy.

1. Update your ASX announcement template to include links to your investor hub.

Companies that link to their investor hub in ASX announcements see significantly higher investor leads and hub signups than those that don’t. Putting a link and/or a QR code in the header and/or footer will lead more investors to your hub.

2. Make your hub launch an ASX announcement.

Our CSM team provides you with templates to help you craft an ASX announcement that will drive investors to your interactive investor hub. This not only attracts new investors, but converts many existing shareholders into your hub, providing you with a richer set of shareholder data than what is typically available via a registry.

3. Use automated email distribution to push newsflow and announcements.

InvestorHub’s automated email distribution feature means that every piece of newsflow is emailed to your existing shareholders and contact. This results in an average 2.2x more investor leads and hub signups than not distributing via email.

4. Directing paid media to hubs.

By linking your media to your interactive investor hub, your company maximises its media spend ROI by capturing investor emails; also driving investors to your domain, where you control the narrative. This makes it easier to continue to communicate with investors and nudge them towards purchasing your stock on-market or during your next capital raise.

5. Include your investor hub at presentations.

At the conclusion of investor conference presentations, including a link and a QR code to your hub makes it easy to capture investor attention and convert those interested into concrete and measurable investor leads. Whilst investors at conferences are there to invest, some might be on the fence, and by linking to your hub, you increase the chance of acquiring more shareholders.

6. Use hub signs at investor conferences.

Your investor booth should proudly display a link to your investor hub via a QR code. As an InvestorHub client, we provide these signs to you as a part of our service at request, but you can also integrate these links into your tradeshow banner or any tablet/tv presentations you have.

7. Multiple hub entry points from your website.

Most companies default to including their investor hub in their navigation bar, but the hubs that convert more investor leads are those that have hubs on multiple entry points on their website. This includes home page links and links in the investor centre.

8. Leverage social media & link to your hub.

Your social media channels are an effective way to further the reach of your announcements and newsflow. Ensure that you link to your hub in all relevant social media posts and use the automated social media distribution feature that comes with InvestorHub.

Come for shareholder growth,
stay for share price control.

InvestorHub lets you grow your shareholder base by 33%. Get started today!


InvestorHub tactics for reaching existing shareholders.

Your existing shareholders who prefer physical communication (i.e. mail) are more than likely already engaging with your company, but the vast majority of people prefer digital media for investor communications.

Leveraging InvestorHub’s communications tools can help you increase reach and engagement of your existing shareholder base, creating a measurable impact on shareholder sentiment and buying behaviour.

1. Import existing shareholders from previous sources.

Most companies have a chairman’s list, an email contact list, and lists of shareholders that participated in previous raises. InvestorHub allows you to import these contacts into your contact list, making it easier to communicate with them and measure the impact of those communications on sentiment and buying behaviour. Automated email distribution makes this even easier.

2. Send targeted campaigns using segments and tags.

Consumer and B2B marketing has used personalised marketing communications for three decades now, but why is IR still adopting a “one size fits all” approach to investor marketing? With InvestorHub, it’s easy to target shareholders based on registry data (e.g. holding size) and contact information (e.g. sentiment or hub activity).

Companies using InvestorHub often target high-net-worth individuals, shareholders who are downgrading, and top 50 shareholders through InvestorHub’s integrated communications features.

Enjoying this guide? Check these out:

Explore the InvestorHub resource centre and find ways to attract more retail investors.

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Get started with InvestorHub

Take the first step towards reaching more investors.

If you want to get more new shareholders, the easiest way to start is to book a discovery call with us. There is no hard sell, just a deep focus on your business needs and what we can do to make your listed experience better.

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