Taking control of retail engagement with Alba Mineral Resources.
Retail sentiment can be challenging to influence with conversations taking place in unmoderated forums. Alba Mineral Resources launched the company hub to centralise investor comms, connect with their retail shareholders, and actively address questions through data-led engagement.
Industry: Materials
Headquarters: London
Market cap: ~£2m
They were struggling to influence and inform retail investor sentiment due to conversations taking place in unmoderated forums. This resulted in misinformation and growing frustration between the business and shareholders.
Alba Mineral Resources launched the interactive company hub to centralise comms, give shareholders a dedicated space to engage directly with the leadership team, and actively clarify key details before they escalate into issues.
Retail investor engagement has grown measurably, sentiment has improved, and the leadership team has freed up time to focus on strategy rather than firefighting fragmented conversations.
Investor questions.
Total hub views.
Video summaries.
"Through InvestorHub, we can now see exactly what our shareholders are most concerned about
and we use that insight to shape our communications."
George Frangeskides
Exec Chair @ Alba Mineral Resources
Answering investor questions with Alba Mineral Resources.
Since launching their company hub, Alba has consistently ranked as a top performer in several engagement categories with InvestorHub. Total investor questions, most liked responses, new investor sign-ups - reflecting the progress they've made in uplifting shareholder understanding and building a foundation to influence retail sentiment.
Explore how they respond to investors publicly through a platform they control with the examples below:
"That’s enabled us to move beyond reactive messaging and toward a more proactive dialogue
with shareholders. There is always more work to be done, but now at least we have the comfort of
knowing that with InvestorHub, we have in place a high-functioning framework within which to
channel all our future investor-facing activities.”
George Frangeskides
Exec Chair @ Alba Mineral Resources
