Taking control of retail engagement with Alba Mineral Resources.
Retail sentiment can be challenging to influence with conversations taking place in unmoderated forums. Alba Mineral Resources launched the company hub to centralise investor comms, connect with their retail shareholders, and actively address questions through data-led engagement.
Industry: Materials
Headquarters: London
Market cap: ~£2m
They were struggling to influence retail investor sentiment which was drifting due to conversations taking place in unmoderated forums. This resulted in misinformation and growing frustration between the business and shareholders.
Alba Mineral Resources launched the interactive company hub to centralise comms, give shareholders a dedicated space to engage directly with the leadership team, and actively clarify key details before they escalate into issues.
Retail investor engagement has grown measurably, sentiment has improved, and the leadership team has freed up time to focus on strategy rather than firefighting fragmented conversations.
Investor questions.
Total hub views.
Video summaries.
Taking control of the conversation with Alba.
For most AIM-listed companies, retail investor conversations are often scattered, emotional, and driven by speculation. Investor forums, comment sections, and social threads leave companies on the sidelines where they're unable to respond, clarify, or influence their shareholders in any meaningful way.
Alba Mineral Resources (AIM:ALBA) is a UK-based explorer with long-term projects in the UK and Greenland who experienced this investor disconnect first-hand. With consistent operational progress and regular updates, they still couldn't influence retail investor sentiment with conversations held in spaces they couldn't contribute to.
In October 2024, Alba made the decision to take back control.
Through InvestorHub, they launched a dedicated investor hub to provide their shareholders with a dedicated, structured platform to access updates, ask questions to the leadership team, and engage directly with the company story in a place where the business could influence measurable change.
"Through InvestorHub, we can now see exactly what our shareholders are most concerned about
and we use that insight to shape our communications."
George Frangeskides
Exec Chair @ Alba Mineral Resources
Proactive retail engagement with Alba.
Their approach was simple but effective.
Alba leveraged investor activity on their company hub as a live feedback loop to learn what their shareholders cared about, and wanted to learn more of. They were able to improve their investor engagement, deliver updates that were more relevant, clarify key information for investors, and personalise their relationship with shareholders.
Here are just a few key examples:
Project site visits.
High investor interest in the Clogau project prompted Alba to host shareholder site visits to connect them with tangible outcomes on the ground.
Tailored email campaigns.
Email updates became sharper and more targeted, driven by common investor questions and trending topics on the company hub.
Focused video content.
Instead of broad updates, Alba produced video content tied directly to shareholder interest like permitting, timelines, and operational progress.
Answering investor questions with Alba Mineral Resources.
Since launching their company hub, Alba has consistently ranked as a top performer in several engagement categories with InvestorHub. Total investor questions, most liked responses, new investor sign-ups - reflecting the progress they've made in uplifting shareholder understanding and building a foundation to influence retail sentiment.
Explore how they respond to investors publicly through a platform they control with the examples below:
"That’s enabled us to move beyond reactive messaging and toward a more proactive dialogue
with shareholders. There is always more work to be done, but now at least we have the comfort of
knowing that with InvestorHub, we have in place a high-functioning framework within which to
channel all our future investor-facing activities.”
George Frangeskides
Exec Chair @ Alba Mineral Resources
AIM:ALBA used these InvestorHub features to scale their direct-to-investor marketing:
We use cookies to improve user experience. Choose what cookie categories you allow us to use. You can read more about our Cookie Policy by clicking on Cookie Policy below.
These cookies enable strictly necessary cookies for security, language support and verification of identity. These cookies can’t be disabled.
These cookies collect data to remember choices users make to improve and give a better user experience. Disabling can cause some parts of the site to not work properly.
These cookies help us to understand how visitors interact with our website, help us measure and analyze traffic to improve our service.
These cookies help us to better deliver marketing content and customized ads.