How Bango gets to know its investors as well as its customers.
The AIM-quoted payments-technology company applies its data-led philosophy to investor relations, tracking holders, logging every meeting, and controlling its growth-to-profitability narrative.
- Industry
- Technology
Problem
Bango's Digital Vending Machine powers subscription bundling for Amazon, Google and Microsoft, and it communicates to a diverse institutional and retail investor base. The company wanted to bring the same data discipline it applies to commercial relationships to how it understands and engages its investors, especially while navigating the transition from growth to profitability.
Impact
Bango now has one shared, always-current view of its investor base, so the team never starts a conversation from scratch, and an investor hub that reflects exactly where the business is today. The same data rigour it brings to 24 million active subscriptions now underpins its investor relationships.
- 24M
- Active subscriptions
- ~£47m
- Market cap
- Data-led
- Approach to IR
We use InvestorHub to provide an easy way for stakeholders to engage with the business and maintain a running picture of our investor base, who the significant holders are, how their engagement is evolving, what questions they have.
Step by step
How they did it.
Three moves, in the order Bango made them.
- 1
A data-driven approach to IR
Bango maintains a running picture of its investor base in InvestorHub, who the significant holders are, how their engagement is evolving, and what questions they're asking.
- 2
Investor list and notes around every meeting
After any investor meeting, a one-to-one with an institution or a group call, notes are logged directly in InvestorHub, building a detailed, shared relationship picture across the whole team.
- 3
Controlling the narrative
Bango shapes its investor hub content to communicate its business model, key metrics and product story, so investors understand the move from growth to profitability.
The flywheel
Each turn makes the next one easier.
None of these are needle moving by themselves, but together and over time they combine and grow on each other to make each move more and more impactful.
- Attract
- Reach the whole register directly, rather than the twenty holders who take the calls. More of the register hears from you, so more of it can respond.
- Understand
- Every open, read, click and question is a signal about who is actually paying attention, and to what. The register stops being a list of names.
- Engage
- Answer what shareholders actually asked, while they are still asking it. That earns the next open, which is what makes the next turn sharper than this one.
Which is why the wheel doesn’t just keep turning, it gets better at turning. The register you engage this quarter is the register you understand next quarter.