How Adsure Services built a professional investor presence from the ground up.
How Adsure Services CEO Kevin Limn increased retail shareholder engagement by taking control of the company's investor journey with InvestorHub.
- Industry
- Business assurance
- Headquarters
- Hampshire
- Market cap
- ~£3.17m
Problem
Adsure Services is an Aquis-quoted specialist business assurance provider, delivering internal audit, anti-crime, cyber assurance and advisory services through its subsidiary TIAA Ltd. As a relatively young public company, its priority has been building a credible, well-organised investor presence from day one — but before InvestorHub, investor-related content was scattered across the corporate website, regulatory channels and email attachments sent on request.
Solution
The hub consolidates everything into one place the team controls and can update easily. Regulatory announcements flow onto the hub automatically, and presentations, governance documents and strategy updates sit alongside them — so when an investor, broker or prospective shareholder finds Adsure, they land on something professional and well-structured.
Impact
For a small team without a dedicated IR function, the reduction in administrative overhead is genuinely meaningful: less time managing content, more time deciding what to communicate. And through InvestorHub's community of public company leaders, the team draws on peers who are slightly further down the road — from investor communications to first results webinars.
It helps that InvestorHub genuinely understands the challenges facing smaller quoted companies. The platform is built for companies like us, not scaled-down versions of tools designed for the FTSE 100.
How they did it
- 1
Adsure Services is still building its investor audience. How do you think about that at this stage?
We're realistic about where we are. Organic sign-ups from investors have been modest, and we know that's fairly typical for a company of our size and stage on Aquis. But that's not really the point for us right now. The value of having the Hub is that when an investor or a broker or a prospective shareholder does find us, they land on something professional and well-structured. Everything is in one place — announcements, presentations, governance documents, our strategy — and it immediately communicates that we take our IR obligations seriously. Without the Hub, that impression is much harder to create. The alternative is a fairly static corporate website that might not be updated for months. That's not the first impression we want to make.
- 2
You've been involved in InvestorHub's public company community. What's that been like?
I have found real value in connecting with other founders and executives at similar-stage companies through InvestorHub's network. There's a lot to learn from people who are slightly further down the road — how they handle investor communications, how they've approached their first results webinar, what works and what doesn't. That peer community is something you don't automatically get when you list on Aquis, and it's been a useful part of how we think about our own approach. It also helps that InvestorHub genuinely understands the challenges facing smaller quoted companies. The platform is built for companies like us, not scaled-down versions of tools designed for the FTSE 100.
- 3
What does the Hub actually do for your day-to-day IR workflow?
The biggest practical benefit is consolidation. Before, investor-related content was scattered — some on the website, some filed through regulatory channels, some in email attachments we'd send on request. Now it all lives in one place that we control and can update easily. When we release a regulatory announcement, it goes onto the Hub automatically. When we publish a presentation or a strategy update, it sits alongside everything else. For a small team that doesn't have a dedicated IR function, that reduction in administrative overhead is genuinely meaningful. We spend less time managing content and more time thinking about what we actually want to communicate.
Features used
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