Saturday Series

Your Uber has arrived!

A startup doubled its in-app open rate and celebrated, until one notification proved 55% was possible. What the story teaches public companies about incremental growth, step-change growth, and knowing your real upper limits.

Ben Williamson

23 May 2024 · 4 min read

If the title gave you a little scare at first glance, it worked, and I'll run you through the story behind it, and how you can use its lessons as a public company.

This piece takes you through a couple of learnings I've picked up recently on when to aim for incremental growth and when to aim for step-change growth.

Let's get into it.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026