Stop being such a Jorc!
Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.
Ben Williamson
2 July 2026 · 3 min read
In my last piece I asked how you communicate the gap between where you're going and where you've been. News tends to be reporting things you've done rather than where you're going.
The two common replies I got to this were: Trust and Education. Let's tackle education first.
"I thought you were a gold miner, why are you drilling for diamonds now?"
If you're a miner, you know what the JORC code is. If you're in Biotech you know the difference between a Phase 1 and a Phase 2 clinical trial. If you're in tech you know what a CAC:LTV ratio is.
Keep reading for free
Subscribe to the newsletter and Ben Williamson will send every new article to your inbox. This one unlocks instantly.