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Saturday Series

Your investors aren't "sticky"? Here's how to change that

Companies obsess over customer loyalty programs but give their shareholders, their actual co-owners, nothing. Five practical shareholder loyalty ideas that any listed company can run, from welcome packages to acknowledging tenure.

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Ben Williamson

26 September 2024 · 7 min read

I recently wrote about how to leverage shareholder loyalty to raise capital. This piece doubles down on the theme with a guest article from our very own Rhori Stein on how to build it through shareholder loyalty programs.

If you want to be treated like a real company (not just another code) then it's time to start treating your shareholders like actual people, not numbers.

I've talked to hundreds of ASX leaders, and every single one says the same thing:

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