Saturday Series

You need to give your investors a reason to believe

Most of your investors are amateurs, not experts, and you will never teach them your science in a deck. Why belief beats understanding for retail, and three ways to drive it.

Ben Williamson

9 November 2023 · 5 min read

I was talking with a NED recently who sits across 5 companies. They've been in this game for a while and they see a lot, but they raised something I said on LinkedIn a few months ago that really impacted the way they thought about the registry.

So I wanted to share that more broadly here.

Let's get into it.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026