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Why two decks are better than one
A great listed business actually has two decks: the self-sufficient one you publish to the market, and the text-lite one you present in person. What each needs to do, with live examples of both done well.
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Ben Williamson
16 January 2025 · 4 min read
This piece looks at company decks and why you always need two of them (plus some handy rules to follow).
Creating a great deck is a horizon problem.
Every time you think you're close, you look up, and you realise there's always further you can go. It can be frustrating at times, but it's so important towards communicating your story that it's worth spending time on it.
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