Who needs to own the face of your company?

I've previously written about the need for leaders of public companies to become their own champions, and more recently about how new investors don't need a technical understanding of your business if you give them a sense of trust and belief in your experts.

This piece digs into an increasingly popular strategy (typically seen in higher-growth or tech companies) that applies perfectly to any listed company that aims to grow: founder-led marketing.

Your company's top influencer

Founder-led marketing is exactly what it sounds like. It's where the founder or leader of a company steps forward as the face of the brand and vision, bringing with them the unique perspective that lets the audience see what they see.