Saturday Series

What we learned about the best and worst investors from Fresh Equities

After 2,000 capital raises at Fresh Equities, one startling fact stood out: your best and worst investors are the same person. The only difference is their relationship with the company.

Ben Williamson

21 September 2023 · 5 min read

It's worth going back to our core interest: getting and retaining shareholders.

This is something that I have a personal passion for and spend a lot of time thinking about, so I'm sharing one of our core tenets and an epiphany that led to the creation of InvestorHub.

A learning from Fresh Equities

For those that don't know our background (before launching InvestorHub), we ran Fresh Equities for around 4 years.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026