Saturday Series

What 208 seconds reveal about investors' interest in your company

New data from 135 listed companies shows investors spend 208 seconds on the pages that showcase leadership teams, four times the internet average. What that says about what investors really care about, and how to take advantage of it.

Ben Williamson

24 October 2024 · 4 min read

Well this is a nice, warm and cosy topic.

It's a popular belief that investors only care about the dollars and cents, but in this piece I am here with more InvestorHub data to show you that this is not the case.

OK, so some background information for context.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026