Saturday Series

Want more investors buying? This is what you need to understand

Traditional investor relations is B2B sales, and it only works for the fraction of the market you can meet in person. To reach the other 90% of investors, you need to learn direct-to-consumer marketing.

Ben Williamson

14 March 2024 · 3 min read

Recently, I was talking to an experienced listed CEO and said something that made things "click into place" for them.

Hopefully, it can help you too.

Let's have a look.

Keep reading for free

Subscribe to the newsletter and Ben Williamson will send every new article to your inbox. This one unlocks instantly.

Keep reading

Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026