Saturday Series

Understanding Professional Investors & how to get them to fall in love

Full time investors are lonely: they work alone, behind a screen, with no team or culture. Why that matters to listed companies, the common traits professional investors share, and how to invite them into your story.

Ben Williamson

7 November 2024 · 5 min read

I spoke with a few full time (aka professional) investors recently, and was reminded of a simple truth from long ago:

Investing is a lonely job.

I'm not talking about investment bankers who hunt in packs, or brokers and advisers parading as actual investors. I am talking about the people who are independent, active, full time investors.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026