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Saturday Series

Understand and engage your retail audience!

Most public companies think they are talking to institutions, but their real audience is retail. How to understand retail investors and five practical tips for producing content that connects with them.

B

Ben Williamson

17 August 2023 · 5 min read

Are you talking to the right people?

In my last two pieces, we covered the first two steps.

  • The importance of being known.
  • How to work on your public persona.

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IH
Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026
IH
Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026
IH
Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026