Saturday Series

This is where AI actually belongs in IR

AI has a real role in investor relations, but it's a tool, not a spokesperson. Where AI helps behind the scenes, and where it should never replace the human element.

Ben Williamson

19 June 2025 · 2 min read

Most office workers now use AI every day.

Whether it's ChatGPT, smarter email tools, or updates inside Office or Google Docs, AI is already part of the workflow.

Investor relations is no different.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026