Saturday Series

The one change you can make this reporting season to maximise impact

Most annual results decks assume investors already have context about the business, and most of them suck for it. Why every FY results deck needs a hero slide, and four tips for building one.

Ben Williamson

15 August 2024 · 4 min read

You need a hero slide

It's official.

Reporting season has kicked off.

But for many of you, the big day is still to come. Telstra only went yesterday, so there is plenty of time. But while you're getting ready you need to start getting your FY24 presentation deck together. Most investors won't read your annual report, but many will load the deck up.

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026