Saturday Series

The market is always listening

Investor relations is marketing: you're building a brand, telling a story, and driving an action. Every update and announcement is a brand signal, and if you don't define your brand, the market will do it for you.

Ben Williamson

26 June 2025 · 1 min read

This week I was in Sydney, Melbourne and Perth for the AIRA Small Cap Series with the ASX. Big rooms, good questions, and one simple idea kept rolling around in my head:

Investor relations is marketing.

You're building a brand, you're building trust, you're telling a story, you're driving an action: buy my stock!

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Saturday Series

When there's no multiple, they're backing you

If you're high-growth, R&D-heavy or an explorer, there is no easy multiple for the market to anchor to. Investors are backing two things instead: a story they can understand, and a team they can see.

Ben Williamson · 9 July 2026

Saturday Series

Stop being such a Jorc!

Most of your investors are not professionals in your field, and if you only speak to the ones who already understand you, you're ignoring 99% of the public. The two answers to closing the gap between where you are and how you're priced: education and trust.

Ben Williamson · 2 July 2026

Saturday Series

Does your share price reflect reality?

Your work today won't turn into reported results for months, so the market often prices where you were, not where you are. A prompt to think about how big that gap is for your company, and how you communicate it.

Ben Williamson · 26 June 2026